2026-05-13: Embedded the emergency triage form directly into the homepage hero so direct and future organic visitors can create a call-ready water damage summary without navigating first. The form reuses privacy-safe water_damage_triage_generated tracking and adds home_triage_submit_clicked intent tracking.
2026-05-12: Simplified the homepage hero around one primary triage path and one emergency water-removal path. Added a compact first-screen safety, documentation, and escalation prompt with privacy-safe hero_triage_primary_clicked and hero_water_removal_clicked tracking.
2026-05-11: Replaced the homepage automation metrics strip with a homeowner problem-path router. The first page now routes standing water, burst pipes, appliance leaks, and mold concerns into the most relevant existing guide or service page, with privacy-safe home_problem_path_clicked tracking.
2026-05-10: Added an appliance leak water damage cleanup guide for washer, dishwasher, refrigerator, water heater, and ice maker leak searches. The guide covers shutoff steps, electrical safety, hidden moisture under flooring and cabinets, documentation, repair escalation, and links into the checklist, water removal, and mold prevention paths.
2026-05-09: Added a burst pipe water damage cleanup guide for a high-intent problem search. The guide covers water shutoff, electrical safety, documentation, hidden moisture, restoration escalation, insurance records, and links into the checklist, insurance script, and emergency water removal pages.
2026-05-08: Added an emergency water removal near me service page for high-intent local searches. The page is honest about Flood Damage Guide being an independent guidance site, gives homeowners questions to ask local crews, and includes lead form conversion tracking through the existing privacy-safe lead flow.
2026-05-07: Added a water damage insurance call script with copy and TXT download actions. The page creates another measurable homeowner-intent action without sending private claim details to analytics.
2026-05-06: Added a water damage documentation checklist with copy and TXT download actions so homeowners can preserve claim-ready notes before cleanup changes the scene. The events track checklist intent without sending claim details or other free text to analytics.
2026-05-06: Renamed the site to Flood Damage Guide after checking Vercel availability for flooddamageguide.com. The name was chosen because it is plain-language, easy to understand, and better aligned with mainstream homeowner search intent than Flood Triage.
2026-05-06: Pivoted the site from a meta SEO automation site into a water damage restoration lead-generation and homeowner guidance site. The niche was chosen for urgent local search intent, high-value jobs, expensive paid clicks, and strong service-plus-problem content opportunities.
2026-05-06: Initial static SEO foundation created with homepage, guide index, emergency help index, starter guides, service pages, triage tool, sitemap, robots file, analytics hooks, validation scripts, and repo-native growth memory.